The Old Post Office (re-opened under new management in July 2010 by Mrs Kirkbride) for fresh bread, newspapers, meat & other local deli produce (delicious pies and hams), plus other basic provisions. They will make you a sandwich and serve fresh hot coffee too.
Cookies Crab Shop, overlooking the salt marsh. Super fish platters. No licence so bring your own wine. See for details.
The Dun Cow, friendly local pub with large garden overlooking coast road & marsh. Good food.

CLEY-NEXT-THE SEA (1 mile west along coast)
Cley Smokehouse
Picnic Fayre delicatessen & bakers, general provisions
"Made In Cley" ceramics gallery
"Pinkfoot" art gallery
George & Dragon for pub lunches

HOLT(3 miles inland)
for wide range of butchers, delicatessens (Larners, founded by an ex-employee of Fortnums and Masons), fishmongers, and a Budgens supermarket open 7 days per week.
Don't miss RICHARD SCOTT ANTIQUES - amazing treasure trove.

SHERINGHAM (5 miles east along coast)
for markets, more fruit and vegetable shops, ironmongers, and steam railway.